Focus on results.

Too often, strategic communications is presented as a “soft discipline” where results cannot be measured. Clients are sold a bold vision that soon devolves into platitudes and counting of “placements” or “meetings” that bear no correlation with business value.

Our approach is to make sure that everything we do ties back to strategic goals set forth when we were engaged and to regularly reevaluate the efficacy of what we do based on changes in your business and the marketplace. Wherever possible we use metrics that can objectively frame mutually defined goals.

Investor Relations

• Liquidity as measured by average dollar trading volume

• Valuation relative to peers

• Number of covering analysts

• Distribution of institutional holders

• Investor perception of strategy, disclosure, management, and governance

Media Relations & Thought Leadership

• Earned media that supports brand or capital markets messages

• Customer engagement with thought leadership assets

• Impact on influencers and referral sources

• Industry recognition of company and senior leadership

Capital Markets Advisory

• Successful completion of IPO or equity financing transactions

• Quality of underwriter and analyst sponsorship

• Reception of M&A transactions among shareholder, media, customers and employees

• Ready access to equity and debt markets to finance growth at competitive cost of capital